Why Litigation


“Litigation as a tool for tobacco control has captured worldwide attention in the wake of recent legal cases in the United States of America and elsewhere.

But it is time to make the law an integral component of the comprehensive global tobacco control agenda, in a way that advances both health and justice.”

World Health Organization 2002

Image from British Medical Journal 1950

Smoking and Carcinoma of the Lung

Cigarette manufacturers react to science on smoking and health

In the 1950s, research studies indicting smoking as a cause of human disease began to appear frequently in scientific journals. To counteract these accusations, the tobacco industry implemented a legal and public relations strategy intended to blunt the medical evidence implicating smoking as a cause of disease. The industry’s goal was to “create doubt” about the connections between smoking and lung cancer.


The jointly funded industry conspiracy to hide the truth about smoking and disease

On January 4, 1954, A Frank Statement to Cigarette Smokers was published coast to coast in more than 400 newspapers aimed at an estimated 43 million Americans. The industry statement falsely promised smokers that their health was of paramount concern and that the tobacco companies would cooperate with medical authorities to determine if smoking was really harmful to human health.

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