Legal basis of the lawsuits against the cigarette companies
The plaintiffs’ law suits alleged lying deliberately in advertising to sell more cigarettes, breach of warranty, negligence and failure to warn.
The industry’s principal defense was to “create doubt” about the connections between smoking and disease.
The tobacco industry’s litigation strategy was concisely stated in the 1972 Roper Proposal memo:
“For nearly twenty years, this industry has employed a single strategy to defend itself on three major fronts – litigation, politics, and public opinion; Creating doubt about the health charge without actually denying it.”