Industry Documents

1954 A Frank Statement

“We accept an interest in people’s health as a basic responsibility, paramount to every other consideration in our business.“ ”We always have and always will cooperate closely with those whose task it is to safeguard the public health.”

1959 Selye Recruitment Letter

“In this context, you will appreciate that we are faced with the very troublesome problem of convincing a jury that it should accept the propositions of doubt and lack of knowledge we advance as against the attractively offered propositions of certainty and easy answer advanced by plaintiffs.”

1970 Banzhaf Document Kit

“Much recent attention has been given by the John Banzhaf organization, A.S.H. (Action on Smoking and Health), to cigarette litigation in this country. Banzhaf has offered a “do‐it yourself kit” to aspiring plaintiff’s lawyers and has served as a disseminator of information. This means that material obtained by one plaintiff’s attorney and brought to Banzhaf’s attention will be passed on to other lawyers.”

1972 Panzer Memo — Roper Proposal

“For nearly twenty years, this industry has employed a single strategy to defend itself on three major fronts – litigation, politics, and public opinion; Creating doubt about the health charge without actually denying it.”

1980 NIDA Memo

“Shook, Hardy reminds us, I’m told, that the entire matter of addiction is the most potent weapon a prosecuting attorney can have in a lung cancer/cigarette case. We can’t defend continued smoke as ‘free choice’ of the person was ‘addicted.’“

1985 Jones Day Memo

“The paramount strategy for defendants in smoking and health cases is, of course, to keep the focus of the trial on the personal choices and responsibility of the plaintiff and away from the conduct of the industry.”

1985 RJR Defense Strategy

“The paramount strategy for defendants in smoking and health cases is, of course, to keep the focus of the trial on the personal choices and responsibility of the plaintiff and away from the conduct of the industry. To the extent that plaintiffs succeed in diverting attention from the key defense issue … they will have sidetracked and weakened the defense effort.”

1988 Bleakely on victory in Cipollone

“Plaintiff attorneys can read the writing on the wall – they have no case.” “The verdict in the Cipollone case, and all those that preceded it, centered on the issues of freedom of choice and personal responsibility.”

1988 General Patton Memo

“To paraphrase General Patton, the way we won these cases was not by spending all of Reynolds’ money, but by making that other son of a bitch spend all his.”

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